I'll start with a bang and share with you my first produced design. During my freelance contract with Chicago-based design consultancy, Webb Scarlett deVlam, I worked on a project for Kraft to redesign their Extra Virgin Olive Oil Salad Dressing bottle. Essentially, we were trying to create a structural form that would read premium and leverage the healthiness of EVOO (Extra Virgin Olive Oil). We also wanted elements of the structure to relate to other bottles within the Kraft salad dressing family. At the same time, we had to meet manufacturing constraints such as achieving a certain volume, creating touchpoints for the production line, and utilizing an existing preform and cap closure.
Through sketching we developed a variety of concepts and then brought the winners into CAD. Ultimately, the final design was one of which I am proud to share ownership with another designer.
Let me know what you think!
